Brand Mascots: Do You Miss Them?

A DailyFinance report says brand mascots, such as Spuds Mackenzie, the Taco Bell chihuahua, the California Raisins, the Burger King King, have all lost their cool.

Brand mascots were once a staple of advertising campaigns, but a DailyFinance post says those mascots have mostly lost their places in the ad world.  For evidence, the report points to this year's Super Bowl ads. One of the only mascots to make an appearance? M&Ms. And one of the few exceptions to this trend of phasing out mascots are the faces of children's cereal — Frosted Flakes, Cap'n Crunch and Count Chocula, for example.  "It's a bit of a dated form of advertising, unless someone reinvents it," the post quotes branding expert Adam Hanft as saying. Another reason brand mascots are out? Advances in technology.  Click here to read the full report, and you might also be interested in checking out this blog post, a list of the best and …

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City Spotlight

Auburn Highlights Local Businesses in Monthly Newsletter

A monthly municipal newsletter provides a perfect platform for area restaurants, shops and service providers to showcase their businesses to more than 2,500 homes.

The city of Auburn newsletter is not only the ideal forum for keeping local residents informed of the latest news and upcoming events, but the full-color, four-page Auburn Messenger also provides local businesses with a terrific opportunity to advertise inexpensively and directly to 2,800 households each month. All ad spaces can be purchased in three-month increments and are available on a "first-come,-first-served" basis. A 2-inch by 2-inch ad space can be rented for just $50 — that equates to less than $17 per month. A maximum of two ad spaces may be purchased by one business per ad cycle and can be combined for a larger space or placed on two different pages for the possibility of more impressions. Space is very limited, and …

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