Is $3.75 million a fair price to pay for temporarily changing a city's name? That is how much a dating website has offered the city of Sugar Hill if officials will rename the city SugarDaddie.com.
"We've received one counteroffer, one 'Get out of town,' one 'Interesting, we don't have a counteroffer, but we'll allow you to speak at the city hall meeting and plead your case' and now this is the fourth city," Shuster said.
Sugar Hill, he explained, was selected due to Mayor Gary Pirkle's reputation for trying to do more with less.
Shuster plans to visit Sugar Hill in the near future in hopes of making his case in person, but has already received a counteroffer from Mayor Pirkle:
While we appreciate the offer of $3.75 million to rename the city of Sugar Hill, GA as Sugar Daddy for the next 10 years, we are unable to accept. We will be celebrating our city's 75th anniversary next year, so we are already committed to keeping the name Sugar Hill.
As a counter offer, we would be willing to name Sugar Daddy as our official city candy bar for the next 10 years for only $2 million.
Mayor, Sugar Hill
The original offer, made March 17, would give the city $3.75 million in return for meeting following conditions:
- A 10-year commitment to officially change the name of Sugar Hill, Ga. to SugarDaddie.com, U.S.A.
- All official government correspondence, institutions and street signs must be changed to reflect the new name of SugarDaddie.com, U.S.A. This includes renaming the Sugar Hill Golf Course to SugarDaddie Greens.
- Replace the current logo (there is already a public logo design competition taking place to celebrate the city’s 75th Anniversary).
- The CEO of SugarDaddie.com must receive a key to the city in a formal ceremony presented by local government officials (open to the media and the public). The company also proposes building a Hugh Hefner statue near the new City Hall, or another public figure that best represents the sugar daddy lifestyle.
- Replace the name of E.E. Robinson Park with SugarDaddie.com Park.
- SugarDaddie City Hall will replace Sugar Hill City Hall for 10 years.
- To rename Gary Pirkle Park for a period of 5 years, along with the post office and local street signage upon entering or exiting the city.
- All city marketing resources must be made to reflect the city’s official new name and must be fully implemented within six months.
Shuster said the idea for the unusual branding attempt came to him in a dream.
"I woke up in the morning and wrote it down on my whiteboard and here we are actually doing it," Shuster said.
Click here to read the full story on Buford Patch.
How much money would a company need to offer to make changing the name of a city worthwhile? Is rewarding a publicity stunt worth it if the taxpayers benefit? Let us know in the comments.