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Brand Mascots: Do You Miss Them?

A DailyFinance report says brand mascots, such as Spuds Mackenzie, the Taco Bell chihuahua, the California Raisins, the Burger King King, have all lost their cool.

Brand mascots were once a staple of advertising campaigns, but a DailyFinance post says those mascots have mostly lost their places in the ad world. 

For evidence, the report points to this year's Super Bowl ads. One of the only mascots to make an appearance? M&Ms. And one of the few exceptions to this trend of phasing out mascots are the faces of children's cereal — Frosted Flakes, Cap'n Crunch and Count Chocula, for example. 

"It's a bit of a dated form of advertising, unless someone reinvents it," the post quotes branding expert Adam Hanft as saying. Another reason brand mascots are out? Advances in technology. 

Click here to read the full report, and you might also be interested in checking out this blog post, a list of the best and worst brand mascots. 

What is your all-time favorite brand mascot? Tell us in the comments section below. 

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